Supper Big Support

To announce Irish rugby player Jacob Stockade as Maxol’s new brand ambassador, we created Stockie – the first mascot dedicated to a single player. In a series of videos for social and in-store, we then showed the world that Stockie is as dedicated to Jacob as Maxol are to their customers in every part of the country. It may not have been a banner year for Irish rugby but, as we all know, #SuperBigSupport is about much more than silverware.

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