Made for Exploring
Kelkin wanted to increase their Instagram following through PR activity in 2019 as well as generating a bank of content to repurpose on their channels.
In order to achieve these two tasks, we worked with 3 content creators. Each influencer hero’d different aspects of the brand identity – food, ‘on-the-go’ and parenting, which allowed them to naturally insert Kelkin products into their everyday lives.
The influencers captured a bank of content and pushed it through their own channels tagging the brand every time. This, along with competitions and repurposing the exciting and visually appealing content on to the brand’s social channels, allowed us to grow new recruits.