Our new client GoCar asked us to create a campaign to increase sign-ups to their car-sharing service.
Our brief was to focus on the myriad of reasons people might rent a GoCar, from weekend shopping to airport pickups, while also communicating a sign-up message.
First, we created the brand line ‘Go Ahead’ to encourage viewers to do just that. Then, in a colourful graphic environment, the highly recognisable GoCar branded vehicles were placed front and centre, while we playfully brought to life all the different things GoCar is useful for.
Go Ahead – check out the video!