Prosumers are today’s leading influencers and market drivers. What prosumers do today, mainstream consumers are likely to be doing in 6 to 18 months. Havas Prosumer Reports compare opinions of global prosumers and mainstream consumers to those of Irish people.
This report explores the meaning we place on our consumption. We examine our attitudes to the changing consumption environment and the impact our purchasing has on the world around us.
Full report here: The Meaningful Shift