Miniature Moments

Background

Heineken have long-established partnerships with Irish pubs, but, due to increased competitive pressures, needed a way to stand out at front of bar, and cement their relationship with pubs long into the future.

 

Idea

We immortalised the histories of Heineken, and iconic Dublin pubs, using the uniquely Dutch craft of blue Delftware to create one-of-a-kind bar taps – exact scale models of the pubs they’re in, handcrafted and hand painted by the craftsmen of Royal Goedewaegen.

 

Results

This campaign boosted Heineken’s front of bar presence by creating unique miniature monuments, installations that will endure as tributes to Heineken’s relationship with Dublin pubs for years to come.

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