Newbridge Or Nowhere

It’s not often we get to concept and activate a creative campaign in three days.  It takes a brave client like Brady Family Ham to say YES go for it.

The Kildare senior team stood up to the might of the GAA and refused to play in Croke Park and give up their home advantage. Fans got behind their manager Cian O’Neill and #newbridgeornowhere was born. As proud sponsors of Kildare GAA, Brady Family Ham wanted to show their support for the team. So with a few days to go to the game it was all hands on deck in Havas.  We mobilised our digital marketing team and flew a white flag from Croke Park to celebrate the GAA conceding. With 24hrs to kick off we embarked on a big task and just as the first set of fans arrived at the Newbridge grounds, Brady Family Ham revealed a giant NEWBRIDGEORNOWHERE mural and together with 2,000 ‘Kildare for Sam, Mayo for Ham’ sandwiches and 1,000 flags, the campaign was in full swing.

The activation proved very popular on and offline, across sports media pages and fans social pages, with a reach in excess of 19 million.

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