Origin Green

We were recently tasked with creating a campaign for Bord Bia to raise awareness of Irish Dairy produce in China using the Origin Green brand. Through the use of digital and social platforms we produced locally relevant and engaging content to engage Chinese parents, educating them about Ireland and sustainable Irish dairy.

We enlisted a Chinese KOL, hosted a launch event in Shanghai and brought our KOL to Ireland to give her a real taste of Ireland, which she shared with her 1.5 million followers.

The campaign proved to be a huge success with total viewership numbers of 42 million and 17 million engagements.

 

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